Tools, Tools, Tools (Part 1) – Helpful Facebook, Google+ and LinkedIn Tools for Small Businesses
20 webinars in 8 days during Social Media Examiner‘s Small Business Success Summit – and everything from strategy (business, marketing and social media) to tactics was touched on. This “Tool Rundown” is a handy quick reference guide that lists specific tools and resources highlighted by the speakers who covered Facebook, Google+ and LinkedIn.
Memorable quote: “Everyone arrives at your website listing to the same radio station, WII-FM ‘What’s In It For Me?’ so talk about their needs, not so much about yourself.”
- For keyword research, use Google Adwords keyword tool at bit.ly/betterkeywords
- For content ideas, use Wordtracker. Also, see Rich’s 50 content creation ideas, resources and tools.
- For SEO help on your WordPress blog, Rich likes “The All in One SEO Tool” Wordpress plugin.
- To find influential people to follow or engage with, use wefollow.com
- To increase your Facebook subscribers (if you have this option enabled for your profile), add the Subscribe button to your website or blog posts.
- If you have a restaurant business, use the MakeaRestaurantMenu Facebook app to put your menu on your fanpage.
- To enable your customers to make appointments online, try bookfresh.com.
- To install a Like box on your website, use a Facebook social plugin.
- To get notifications about activity on your Facebook page, you can either use Facebook settings (which are sometimes glitchy) or set up Hyperalerts.
- To build custom pages and tabs, consider ShortStack, Lujure, TabPress, Wildfire, FanPageEngine, NorthSocial, Woobox and Strutta. Refer to 10 Facebook Apps for Building Custom Pages and Tabs for more detail.
Memorable quote: “Remember Soylent Green? People are the new SEO.” [in reference to Google's http://google.com/+/business” because it has lots of great tools and info. Start here to get a G+ badge, and+1 button for your website, among other things.
- See Mike’s Google+ business guide.
- For a list of G+ pages covering various niches, see Mike’s googledoc.
- To better understand the landscape of G+ users and shared circles, see CircleCount, Recommendedusers, SocialStatistics
- G+ Business Pages Directory
- See Mike’s article on How To Optimize Your Google+ Business Page.
- Use LinkedIn plugins on your website to take full advantage of LinkedIn
- Hubspot’s company page is one of the best examples of a LinkedIn company page.
- If you want one of your tweets to appear as a status update in LinkedIn, end the tweet with #in.
- Find timely conversations of interest using LinkedIn Signal aka “Search Updates”.
This quick reference guide above lists tools that might be missing from your social media arsenal. When and how to use these in the context of your strategy is key, so be sure to look at the bigger picture when considering new tools.
Questions: What new tool sparks your interest? If you attended the summit, what other memorable quotes come to mind?
Other blog posts you might be interested in:
Tools, Tools, Tools (Part 2) – Social Media and Productivity Tools for Local Businesses
Tools, Tools, Tools (Part 3) – Top Video Marketing Tips and Tools
Why We’ll Always Ask Social Media Strategists About Tools – Because of Game Changers Like Vera Wang