Tools, Tools, Tools (Part 1) – Helpful Facebook, Google+ and LinkedIn Tools for Small Businesses

Mar 7th, 20121 Comment

dual monitor setup showing hootsuite and other tools20 webinars in 8 days during Social Media Examiner‘s Small Business Success Summit – and everything from strategy (business, marketing and social media) to tactics was touched on. This “Tool Rundown” is a handy quick reference guide that lists specific tools and resources highlighted by the speakers who covered Facebook, Google+ and LinkedIn.

See also Part 2 for tools especially helpful for local businesses  and Part 3 on video marketing tools.

Rich Brooks “4 Steps for Growing Your Small Business Revenue” (Storify recap)

Memorable quote: “Everyone arrives at your website listing to the same radio station, WII-FM ‘What’s In It For Me?’ so talk about their needs, not so much about yourself.”

Mari Smith “How to Develop a Raving Fanbase for Your Small Business” (Storify recap)

  • To increase your Facebook subscribers (if you have this option enabled for your profile), add the Subscribe button to your website or blog posts.
  • If you have a restaurant business, use the MakeaRestaurantMenu Facebook app to put your menu on your fanpage.
  • To enable your customers to make appointments online, try

Andrea Vahl and Amy Porterfield “Facebook Engagement: How to Get More Likes, Comments and Drive More Sales on Facebook” (Storify recap)

Jesse Stay “10 Google+ Tips for Every Small Business Owner” (Storify recap)

Memorable quote: “Remember Soylent Green?  People are the new SEO.” [in reference to Google's” because it has lots of great tools and info. Start here to get a G+ badge, and+1 button for your website, among other things.

  • Use rel=”author” tags on your company blog to link back to employee Google+ profiles
  • Mike Delgado and Scott Jarvie “How Small Businesses are Benefitting From Google+” (Storify recap)

    Stephanie Sammons “Mastering LinkedIn for Small Business Success” (Storify recap)

    • Use LinkedIn plugins on your website to take full advantage of LinkedIn
    • Hubspot’s company page is one of the best examples of a LinkedIn company page.
    • If you want one of your tweets to appear as a status update in LinkedIn, end the tweet with #in.
    • Find timely conversations of interest using LinkedIn Signal aka “Search Updates”.

    This quick reference guide above lists tools that might be missing from your social media arsenal. When and how to use these in the context of your strategy is key, so be sure to look at the bigger picture when considering new tools.

    Questions:  What new tool sparks your interest?  If you attended the summit, what other memorable quotes come to mind?


    Other blog posts you might be interested in:

    Tools, Tools, Tools (Part 2) – Social Media and Productivity Tools for Local Businesses
    Tools, Tools, Tools (Part 3) – Top Video Marketing Tips and Tools
    Why We’ll Always Ask Social Media Strategists About Tools – Because of Game Changers Like Vera Wang

    One Response to “Tools, Tools, Tools (Part 1) – Helpful Facebook, Google+ and LinkedIn Tools for Small Businesses”

    1. Great website, will come back soon … keep up to good work.

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